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Industry issues
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Facing the Firestorm
Read more about "Facing the Firestorm"How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
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Digital policyMarketing lawThe DSA implementation and enforcement tracker
Read more about "The DSA implementation and enforcement tracker"A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurementMedia price inflation falls marginally in WFA’s Outlook poll of predictions
Read more about "Media price inflation falls marginally in WFA’s Outlook poll of predictions"TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Digital policyMarketing lawTPA Taskforce overview (April 2024)
Read more about "TPA Taskforce overview (April 2024)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
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Audience measurementBrand safetyMedia governanceBrand safetyHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Digital policyDGX meeting overview (March 2024)
Read more about "DGX meeting overview (March 2024)"Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.
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Marketing to childrenRAC Programme Meeting Overview (February 2024)
Read more about "RAC Programme Meeting Overview (February 2024)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…
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Food marketingMarketing to childrenMarketing lawAANA response to consultation on HFSS marketing restrictions in Australia
Read more about "AANA response to consultation on HFSS marketing restrictions in Australia"The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government…
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Digital policyMarketing lawPAG Meeting Overview (February 2024)
Read more about "PAG Meeting Overview (February 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024
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ProgrammaticMedia literacySpotlight: ANA Programmatic Media Supply Chain Study
Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Digital policyMarketing law
WFA Submission – 2nd report on the application of the GDPR
Read more about "WFA Submission – 2nd report on the application of the GDPR"WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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